This is the NFL's ad, showing Reggie Bush's awesome touchdown against the Dolphins that I was blabbering on to Hadyn about yesterday.

TruTV's ad featuring Troy Polamalu, defensive powerhouse of the Steelers.

Google's ad was close, but not the best...

... My favourite has gotta be the Snickers ad.

We've all felt, at some stage or another, that our favourite team has been cheated out of a win - almost as though the powers that be, whether they are referees, the sporting body, or the broadcaster, had complete control of the match. And not just when you watch WWE wrestling.

This next clip takes that premise, applies it to the Superbowl, and runs with it.

NFL Writers Room: Super Bowl XLIV

I've been on a bit of a break since last Monday. Why? I've been basking in the glow of a win.
As my last post may have suggested, I've been thinking more and more about history and rivalries. Do they really exist in rugby union any more? The Wellington Lions' loss to Taranaki in the Air NZ Cup barely caused a ripple in the Wellington community last year.

But then along came this game. This glorious game. Which showed, more than ever, the difference between fans and teams in American Football and rugby union.

What're you babbling about now then?

AKA I'll take any excuse to post up videos of King James.

More after the break...

Banned from this year's Superbowl ads segments, apparently...

This week's episode is brought to you by the letter 'S'. We have Sevens, Six Nations, Superbowl, Shaq and, errr, Satheletes and Sdicks of the Sweek.

Download Episode 04

Subscribe to the Dropkicks Podcast (iTunes users click here).

Caught completely off guard by the result of the Superbowl, where the New York Giants defeated the New England Patriots, Giants’ officials were forced to find and open the boxes containing the “New York Giants Superbowl XXXV Champions” hats and t-shirts.

The Giants, virtually written off by the entire world against the 18-0 New England Patriots who had vanquished all before them in a previously unbeaten season, simply didn’t think it necessary to prepare the merchandise. “We just didn’t think there was any chance of us winning” said Giants director of marketing, Eugene Daarkshner. “I mean, come on. Eli vs Tom Brady? You gotta be shittin me!” exclaimed an exasperated Daarkshner, who has been desperately trying to have some Superbowl XLII t-shirts and caps sourced.

“Thankfully, we had kept all the gear that we had prepared back in 2001 when we thought we were totally gonna trounce those damn [Baltimore] Ravens” said Gary Halverchurch, Giants VP of Football. “[General manager] Jerry [Reese] had been cleaning out of the cupboards and found these boxes of old t-shirts and wanted to dump them but [Giants Part-Owner] John [Mara] said he liked to take them out every now and then and look ‘em, to remind him of the good days of Kerry Collins. Man, how lucky is that? I mean the boys looked a little silly, but most people couldn’t see the small writing so I think we’ll be okay.” The Giants erased a 7-3 halftime deficit to record their first Championship since 1987.  Buffalo Bills owner Ralph Wilson says he knows what the Giants went through. He has a container load of t-shirts, caps, mug warmers and Frisbees from failed Superbowl attempts in 1991, 1992, and 1993. The Bills also lost the Superbowl in 1994 and have not been back to the Championship game since.

Right so im giving this "live blogging" malarky my first go.

• This will be the first time in a few years, that i havent taken superbowl monday off to watch the superbowl. New job = no leave. But thanks to the magic of the internet I'll be "watching" the game much as the millions of people in the outback of Africa who dont have television will be "watching" it, if they had the internet.
• That and Hadyn is gonna text me updates when they finally cross from the golf to the biggest television event on the planet. Yes thats right, when they leave the golf!!!! As the Superbowl is not being broadcast on ESPN this year, all us plebs have to watch the game on SKY Sports 1. And sky sports 1 is arse. Right now, while 2 billion other people turn in to watch the entertainment extravaganza that is the superbowl pre-match, we get to watch some fat rich prick "compete" against another fat rich prick to see who can win more money for walking around a park infront of other fat rich pricks. Sigh. NFL films are like the best part of superbowl monday. That and the beer.
• Hadyn has just told me he's one behind, and needs to catch up.
• "There is an ESPN logo on the screen, why the hell arent they playing it on ESPN??" exclaims hadyn, as he sobs into his beer.
• The game hasnt started yet.
• For those who came in late, the New England Patriots (biggest bastards in Football) are playing against the New York Giants for footballs ultimate prize. The Pats are unbeaten, the Giants are unbeaten on the road, i think. This game is coming to you live out of Arizona, city of crap football teams.
• Alright, its officially business time! I know this because both the Dropkicks page, and NFL.com just ground to a shuddering halt as a gagillion people suddenly mashed their F5 refresh buttons.
• First blood to the Giants as they win the all important toss. Its likely they have chosen to recieve the ball. New England will probably opt to go into the wind generated by 60,000 fans eating chilli dogs, corndogs and drinking beer.
• Despite virtually everyone in my office being out to lunch right now, i swear the atmosphere here is electric.
• right so no one told me it had started and I missed the first ten minutes. ten minutes that it took the giants to amble painfully down the field on their way to FIRST FRIGGIN POINTS IN SUPER BOWL XLII. Why the hell cant they just use numbers? It doesnt take up as much room and it doenst alienate 245,000,000 illiterate Americans. Kicker Lawrence Tynes got the points for the Giants, thanks to a field goal. So with nearly a quarter of the most importnat game of the year played, the patriots finally get their hands on the ball. And promptly surge down the field to score a touch down. RB Maroney, runs one yard for the TD. Sigh. looks like game over. Though brady only completed 3 of his pass attempts. Maybe this wont be a cakewalk.....
• Its half time and the pats lead 7-3. Brady has been sacked a bunch of times. Hadyn has just said that my brother Jules, a Pats fan, is strangely quiet. Could it suddenly have occured to him, as it just did me, that since this Pats "Dynasty" started in 2000 this will be their first superbowl without goal kicker Adam Vinateri. After scrapping to victories by less than 3 points in all of their superbowl wins courtesy of Vinateri's boot, without Adam, who's gonna win it for them? Stephen Lostmehousekey? Fear and uncertainty are begining to creep into the Pats game.
• Some clever pratt is sitting up in the New England booth feeling very chuffed after making this call "11:07) (Punt formation) 6-C.Hanson punts 31 yards to NYG 13, Center-66-L.Paxton. 25-R.McQuarters ran ob at NYG 14 for 1 yard. New England challenged the too many players on field ruling, and the play was REVERSED. (Punt formation) PENALTY on NYG-57-C.Blackburn, Illegal Substitution, 5 yards, enforced at NYG 44 - No Play. "
• I would love it if it was the same suddenly not so smug patriot dipshit that recommended they attempt this play "
  

  4-13-NYG 31

  (6:49) (Shotgun) 12-T.Brady pass incomplete deep left to 10-J.Gaffney.

  " - Nice work fucknuckle.

• Hadyn just asked "If brady, peyton manning and LaDanian Tomlinson were all taken, who would your draft pick be?" Hmmmmmmm. right now, I'd probably pick kick return specialist Devin Hester. Hes the next best guarantee for points on the board.
• The giants are owning them on the ground. Hey Eli! Stop trying to pass the damn ball. Just keep giving it to your running backs! Why am i the only one smart enough to see this???!
• We all know the Pats are a fourth quarter team. Now they are gonna have to play. Cos of this: "
  

  2-3-NE 5

  (11:10) 10-E.Manning pass short middle to 85-D.Tyree for 5 yards, TOUCHDOWN. "

• Brother Jules' reponse? "Thats gay, man."
• Giants fans and Patriots haters around the world have let out a huge "FUCKEN A!!!!"
• Well thats the last you'll hear from me, as Im sneaking off early. I believe the giants just have to hold out for 8 minutes against the greatest offensive the game as ever seen. And instead of trying to run the clock down they have once again let Eli manning attempt pass the ball. Doesnt he want to WIN!?!?!?!?! WTF! Just let your possible MVP Ahmad Bradshaw just bash it up the guts for the next ten minutes!!!! AAAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH